Trade Drinks Expo 2026 Equipment Hire | ExCeL London

The Trade Drinks Expo 2026 is set for ExCeL London, a prime spot for showcasing the latest in alcoholic and non-alcoholic beverages. It’s a crucial event for producers, suppliers, distributors, and everyone in the retail and hospitality sectors looking to connect and discover what's next. For exhibitors, getting the stand right is as important as the product you're showing. It’s about creating an environment that invites people in, encourages conversation, and leaves a lasting impression. Expo Hire has been supporting exhibitors at ExCeL and other venues for years, and we know what it takes to equip a successful stand, ensuring your brand presence is as impactful as your beverages.

Why hire from Expo Hire

• The only hire company in the UK that delivers and collects on Sundays. Most competitors stop at Saturday. We cover every day of the week.
• Live order tracking on every delivery and collection. Track your driver in real time by order number and postcode. No other hire company in the UK offers this for both delivery and collection.
• Every order 100% guaranteed before you pay. We check live stock and logistics at the point of booking. No substitutions, no shortfalls, no calls the week before.
• Choose morning or afternoon for delivery and collection. No other hire company gives you this choice. Your venue, your schedule.
• No security deposit. No damage deposit. Ever. Expo Hire never holds your money.
• Free Minor Damage Waiver on every order. Accidental scratches and minor wear covered at no charge. Other companies charge 2–3% of your order total for the same cover.
• The widest product range in the event hire industry. Chairs, tables, catering, glassware, linen, heating, gazebos, staging, and more from a single supplier.
• The only hire company in the UK with live chat support seven days a week, 8am to 8pm. Every competitor closes at 5pm on weekdays. Get answers when you are planning, not just during office hours.

What you typically need really depends on the kind of presence you want to create. A simple counter and a few bar stools might be enough if you’re focused on intimate tastings and quick, informative chats about your product's unique selling points. Or perhaps you need a more elaborate setup with a full-service bar, comfortable seating areas that encourage lingering, and sophisticated display shelves to beautifully present your range. We see a range of requirements, from exhibitors needing just a functional workspace to those building a sophisticated, multi-sensory brand experience. Think about how you want visitors to interact with your brand. Are you aiming for a casual, approachable feel that highlights the accessibility of your drinks, or something more premium and exclusive, evoking a sense of indulgence and quality?

For many drinks exhibitors, a well-designed bar is the centrepiece, acting as the focal point for engagement. Our bar equipment range is extensive, covering everything from sleek, modern bars with integrated lighting that command attention and create a contemporary atmosphere, to more classic, rustic designs that evoke tradition and craftsmanship. We have units in various sizes and finishes, including polished chrome, natural wood, and sophisticated laminate, ensuring a perfect match for your brand aesthetic. Alongside the bar itself, consider the functionality. Do you need ample space for a dedicated serving team to efficiently manage tastings, or is the bar primarily for showcasing your bottles and engaging in detailed discussions? If you’re pouring samples, having the right glassware is essential for presenting your beverages in their best light. From elegant wine glasses designed to enhance the bouquet and flavour profile of your finest vintages, to robust beer glasses that showcase the colour and head retention, and chic cocktail glasses for your spirits and expertly crafted mixed drinks, we have you covered. Don't forget the crucial bar accessories like polished ice buckets to keep your beverages chilled, efficient bottle coolers, and practical glassware racks – these often overlooked details significantly contribute to a seamless and professional serving experience.

Beyond the bar, comfortable and stylish seating is key for facilitating longer, more meaningful conversations and building lasting relationships with potential clients and partners. We offer a diverse variety of chairs and tables perfectly suited for exhibition stands, designed to complement your brand's image. High poseur tables paired with ergonomic bar stools create a dynamic and interactive tasting area, encouraging quick stops and engagement. For a more relaxed and intimate vibe, consider establishing a small lounge area with a compact, stylish sofa or a couple of plush, comfortable armchairs from our sofas & lounge range. These thoughtfully integrated seating elements can transform your stand into a welcome and inviting respite for busy show attendees, offering them a comfortable space to relax and absorb information. To elevate the presentation of your tables, especially if you're using standard café-style tables, consider adding tablecloths for a polished and cohesive finish. We have a wide selection of tablecloths available in various colours, textures, and sizes to perfectly match your exhibition theme.

Exhibiting at a prestigious venue like ExCeL London means you're operating within a professional and discerning environment, and your stand should unequivocally reflect that. Our comprehensive exhibition furniture collection is specifically curated with the demands and aesthetics of trade shows in mind. This includes practical and visually appealing counters that can serve as welcome desks or product demonstration areas, versatile display units designed to highlight your product range attractively, and modular seating solutions that can be easily adapted and reconfigured to suit different stand layouts and sizes. If you’re showcasing valuable or premium products, our secure and elegantly designed display cabinets offer the ideal solution for safeguarding your items while presenting them attractively to potential buyers. Additionally, strategically placed barriers can be incredibly useful for subtly directing visitor flow, creating defined zones within your stand, or establishing a sense of exclusivity around specific product areas.

Ordering your equipment from Expo Hire is designed to be a straightforward and straightforward process. You can conveniently browse our extensive website, which is clearly organized into intuitive categories such as chairs, tables, glassware, and catering equipment. Each product page provides detailed specifications, including dimensions, materials, and suitability for various event types, along with high-quality images to help you visualize. When you've made your selections, you can easily build a personalized quote online or, if you prefer, call our dedicated team directly. We understand that planning for a major expo can often involve dynamic and last-minute changes, which is why we pride ourselves on our flexibility and responsiveness. Our experienced team is highly knowledgeable about exhibition requirements and can readily guide you through the selection process, offering expert advice and suggestions if you're unsure about the specific items or quantities you might need. Simply let us know your stand number and the dimensions of your allocated space, and we can offer tailored recommendations to maximize your exhibition success.

Reliable and efficient delivery to ExCeL London is a core service we handle regularly and with great expertise. We coordinate all deliveries directly to the venue, carefully working within their allocated delivery windows to ensure minimal disruption to your setup. You will need to provide your stand number and any specific access instructions for the venue to facilitate smooth entry. Our delivery teams are highly experienced with the ExCeL logistics and know precisely how to navigate the venue's complex infrastructure to get your equipment to your stand precisely when and where you need it. Collection is also smoothly handled by our team after the show concludes, meaning you can depart with peace of mind, free from the burden of dismantling and returning equipment. It’s a comprehensive, full-service approach to equipment hire, designed to free you up to focus entirely on making valuable connections and effectively showcasing your exceptional drinks portfolio.

Expo Hire covers ExCeL London event hire and wider conference and exhibition hire across England and Wales.

For the Trade Drinks Expo 2026, envision the distinct and memorable impression you want to make. The right selection of furniture, a thoughtfully designed bar setup, and impeccably presented glassware can significantly enhance your exhibitor experience and, more importantly, profoundly influence how visitors perceive and remember your brand. We are passionately committed to helping you achieve a standout presence, making the entire process of equipment hire as smooth, efficient, and ultimately successful as possible.