Pure London Equipment Hire, ExCeL London | Expo Hire

Equipment Hire for Pure London

Pure London at ExCeL is the UK's leading fashion trade show, bringing together apparel brands, accessories designers, footwear labels, and buyers across its twice-yearly format. Exhibitors range from established fashion houses to emerging independent labels presenting their collections to buyers from department stores, boutiques, and online retailers.

Why hire from Expo Hire

• The only hire company in the UK that delivers and collects on Sundays. Most competitors stop at Saturday. We cover every day of the week.
• Live order tracking on every delivery and collection. Track your driver in real time by order number and postcode. No other hire company in the UK offers this for both delivery and collection.
• Every order 100% guaranteed before you pay. We check live stock and logistics at the point of booking. No substitutions, no shortfalls, no calls the week before.
• Choose morning or afternoon for delivery and collection. No other hire company gives you this choice. Your venue, your schedule.
• No security deposit. No damage deposit. Ever. Expo Hire never holds your money.
• Free Minor Damage Waiver on every order. Accidental scratches and minor wear covered at no charge. Other companies charge 2–3% of your order total for the same cover.
• The widest product range in the event hire industry. Chairs, tables, catering, glassware, linen, heating, gazebos, staging, and more from a single supplier.
• The only hire company in the UK with live chat support seven days a week, 8am to 8pm. Every competitor closes at 5pm on weekdays. Get answers when you are planning, not just during office hours.

Our EventPro® furniture range works within the clean, brand-focused aesthetic that fashion exhibitors require. The same inventory trusted by major broadcasters and national institutions is available for your Pure London stand.

Display Surfaces and Product Tables

Presenting clothing, accessories, and footwear requires surfaces and layouts that let the product do the work. Our plain-topped tables in multiple sizes work as flat-lay and accessory display surfaces. Dress with a fitted tablecloth in white, black, or ivory to create a neutral backdrop that keeps attention on the merchandise. For jewellery, watches, and small accessories, our glass showcase units provide secure, well-lit display and lock overnight.

Seating for Buyer Appointments

Fashion buyer appointments at Pure London can run 30 to 60 minutes as brands walk through their collections. Our chair hire includes upholstered options that suit a fashion environment without looking utilitarian. For relaxed buyer presentations, a sofa and coffee table creates a lounge setting appropriate for premium brands. Pair with a small side table for lookbooks and order pads.

Poseur Tables and Aisle Presence

Poseur tables at the stand frontage create a natural first point of contact for buyers walking the hall. Keep them clear and use them as a point from which your team can introduce the collection before inviting buyers in. Pair with bar stools when a buyer wants to sit and review the range in detail.

Catering

Many fashion brands offer coffee, soft drinks, or champagne during buyer appointments. Our coffee machine hire covers the basics. For drinks receptions and end-of-day events, our champagne flute hire and wine glass hire cover the requirement. Our Send It Back Dirty policy applies to all glassware and crockery.

Delivery to ExCeL

Expo Hire covers ExCeL London event hire and wider conference and exhibition hire across England and Wales.

We deliver to your stand number during the ExCeL build-up window. An SMS with arrival estimate and live tracking goes out on delivery morning. Delivery from £40 ex-VAT. Order online, no quote, no deposit. Every order includes a Free Minor Damage Waiver.

Frequently asked questions

Do you deliver hire equipment to Pure London Equipment Hire, ExCeL London?

Yes. Expo Hire delivers furniture, catering equipment, linen, glassware and tableware to Pure London Equipment Hire, ExCeL London. Enter your event date and postcode at checkout to confirm availability and delivery cost.

What equipment do you hire for events at Pure London Equipment Hire, ExCeL London?

Expo Hire supplies a full range of event equipment including banqueting chairs, trestle and round tables, linen, crockery, glassware, cutlery, bar equipment, catering warmers and outdoor furniture. All items are delivered and collected by Expo Hire — no self-collection.

Can I get a quote for an event at Pure London Equipment Hire, ExCeL London?

Yes. Build your order at expohire.com and enter your delivery date and the postcode for Pure London Equipment Hire, ExCeL London. The checkout shows a complete price including carriage before you confirm. For large orders over £1,000 ex-VAT, call 0800 910 1100 for a formal written quotation.

Do you deliver to Pure London Equipment Hire, ExCeL London on Sundays?

Yes. Expo Hire delivers and collects 7 days a week including Sundays and Bank Holidays — the only event hire company in the UK to offer this.

About ExCeL

ExCeL is an exhibition centre based in the Custom House area of Newham, in East London. The name ExCeL is an abbreviation for “Exhibition Centre London” and was given to emphasise its location when it was opened in 2000. It has since been redeveloped further, adding London’s first International Convention Centre (ICC). The third phase of redevelopment is due to be open by 2024.

The exhibition centre has 100,000 square metres of enclosed space, consisting of two column-free sub-divisible halls of about 44,500 square meters space apiece, either side of a central boulevard containing catering facilities and information points. There are 5,500 car parking spaces on site, and the centre is served by the Custom House for ExCeL and Prince Regent stops on the Docklands Light Railway.

Currently owned by the Abu Dhabi National Exhibitions Company, ExCeL is home to a wide range of exhibitions and conferences, as well as hosting the London ePrix of the Formula E World Championship motor racing calendar.

At Expo Hire, we can appreciate the stress involved with setting up and breaking down a stand at an important exhibition and we want to do everything we can to help prevent it. We can deliver exhibition hire directly to your stand – simply confirm your event, hall and stand number when placing your order and we will do the rest.